Salesforce Winter 24 Release: Top Features and Enhancements
Salesforce Winter ’24 is here, and it’s packed with new features and enhancements to help businesses of all sizes improve their sales, service, marketing, and commerce operations. Here are some of the top highlights from the release:
Sales Cloud
- Einstein GPT for Sales: This new AI-powered feature can save sales reps time by writing emails in their own style and tone, with just a click.
- Improved forecasting accuracy: Salesforce Winter ’24 includes a number of new features to help sales managers improve the accuracy of their forecasts, including the ability to see how changes to individual reps’ pipelines impact the overall forecast.
- More personalized sales engagements: Sales reps can now use Salesforce Winter ’24 to create more personalized sales engagements by using data from Einstein Account Management to identify and target the right accounts with the right messages.
Service Cloud
- Einstein for Service: This new AI-powered feature can automate time-consuming tasks like writing service replies and work summaries, freeing up service agents to focus on more complex and customer-facing tasks.
- Improved agent productivity: Salesforce Winter ’24 includes a number of new features to help service agents be more productive, including the ability to view and respond to multiple tickets from a single screen and to create dynamic forms with standard objects on mobile.
- More personalized customer support: Service agents can now use Salesforce Winter ’24 to provide more personalized customer support by using data from Einstein Case Management to identify and understand the root cause of customer issues.
Marketing Cloud
- Referral Marketing: This new feature makes it easy for businesses to create and manage referral programs, which can be a great way to drive new customer acquisition and grow sales.
- Improved email marketing: Salesforce Winter ’24 includes a number of new features to help businesses improve their email marketing campaigns, including the ability to personalize emails at scale using Einstein Segmentation and to track the results of email campaigns in more detail.
- More integrated marketing campaigns: Salesforce Winter ’24 makes it easier for businesses to integrate their marketing campaigns across all channels, including email, social media, and advertising.
Commerce Cloud
- Commerce GPT: This new AI-powered feature can help businesses personalize product descriptions and recommendations at scale, using data from customer behavior and preferences.
- Improved checkout experience: Salesforce Winter ’24 includes a number of new features to help businesses improve the checkout experience for their customers, including the ability to offer more payment options and to simplify the checkout process for mobile shoppers.
- More integrated commerce experiences: Salesforce Winter ’24 makes it easier for businesses to integrate their commerce experiences across all channels, including online, in-store, and mobile.
In addition to these top features, Salesforce Winter ’24 also includes a number of other enhancements across all products and clouds. For more information, please visit the Salesforce Winter ’24 release notes.
How to prepare for the Salesforce Winter ’24 release
To prepare for the Salesforce Winter ’24 release, businesses should:
- Review the release notes: The release notes provide a detailed overview of all the new features and enhancements included in the release. Businesses should review the release notes to identify the features that are most relevant to their needs and to start planning how they will implement them.
- Test the new features in a sandbox environment: Before deploying the Salesforce Winter ’24 release to production, businesses should test the new features in a sandbox environment. This will help to identify any potential issues and to ensure that the new features are working as expected.
- Train their users: Once the Salesforce Winter ’24 release has been deployed to production, businesses should train their users on the new features. This will help users to get the most out of the new release and to improve their productivity.
Salesforce Winter ’24 is a major release with a number of new features and enhancements that can help businesses of all sizes improve their sales, service, marketing, and commerce operations. By following the tips above, businesses can prepare for and implement the Salesforce Winter ’24 release successfully.
